Dylan Chaundy
Having only released a couple of months ago in cinemas, it seems to be the new normal for production companies to stealth release movies onto streaming services, but usually it’s due to a poor performance at the box office. Smile, on the other hand, has been a big success in this area, accumulating a healthy $210.2 million off of a $17 million budget. Those are some solid numbers right there!
Centering on a psychiatric doctor (13 Reasons Why’s Sosie Bacon) who witnesses a horrific accident, which goes on to trigger her psychological decline, the film culminates in her noticing an unhealthy amount of people, well, smiling… everywhere. Oh, and it seems that she’s being stalked by some kind of smiling monster, too. shivers
Interestingly, Smile received a lot of media attention for its incredibly creative marketing campaign, which featured random actors smiling creepily on camera in places such as football stadiums, baseball matches, and even behind news broadcasters live on air. Frankly, that’s a pretty ingenious way of getting your horror movie out there if you ask us.
Smile is streaming at no extra cost on Paramount Plus in the US right now.
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